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Items sold online are already gone from the shelf because the shop and the till keep separate stock.
Artificial intelligence is changing digital products. See what it can do for your business.
Explore servicesA shop for a bricks-and-mortar store works differently from a pure mail-order business. Stock, till and in-store pickup have to line up, or you end up selling online what went over the counter yesterday.
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Typical weak spots
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Items sold online are already gone from the shelf because the shop and the till keep separate stock.
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Customers ask on Instagram whether something is in stock, and nobody has time to reply.
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Marketplaces charge commission, and the relationship with the buyer belongs to the platform.
What we build
Shopify if you want as little tech as possible, WooCommerce if the shop belongs inside your WordPress site. We recommend based on your range and your team, not our taste.
Customers order online and collect in store, with a message as soon as their order is ready.
Stock and products are synchronised so you only sell online what is on the shelf.
Product pages show whether an item is in stock at your store before customers set off.
What this can look like
A bike shop starts by putting accessories online that are easy to ship, and offers bikes for reservation and in-store pickup only. Stock levels come from the till, so the last lock never sells twice.
Industry know-how
Whether stock syncs automatically depends on your POS system. We check beforehand whether it has an API and tell you plainly if syncing only works via exports.
Pickup orders need someone in the store to pack them. Before we build the checkout, we agree with you how orders arrive, who confirms them and how long items are held.
Since 28 June 2025, Germany’s Accessibility Strengthening Act (BFSG) applies to many online shops, with an exemption for micro-enterprises. We build shop and checkout with accessibility in mind. Whether the law applies to you and which legal texts you need is for your legal adviser to confirm.
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